FEATURE ARTICLE
Google Takes on PayPal - Google Checkout
If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it. For quite some time, the online payment world has been dominated by PayPal, as its raft of features and ease of use for almost anyone has made it a logical choice for most [...]
Welcome to SearchStrategy.com.au - SEO & SEM Tips
Hello and welcome to the SearchStrategy.com.au SEM & SEO Blog!
Our aim is to provide you with practical SEM & SEO tips and the latest trends for both search engine optimisation (SEO) and search engine marketing (SEM).
Written by a team of Brisbane-based web strategists, Search Strategy is able to supply you with up-to-the-minute insights into the world of search engines and give you the knowledge you need to enhance your business’ online performance.
SEM Tips
SEM Tip - Target Your Customers Location with AdWords
SEM Tip #2
The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers.
When it comes to most marketing activities, whether it be a newspaper advertisement, television commercial or internet campaign, managers are always striving to choose marketing mediums that attract the [...]
Popularity: 76% [?]
The Big Issues
Google is Search - But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]
Popularity: 86% [?]
SEO Tips
SEO Tip - How to Make Your Google Search Result Attractive to Users
SEO Tip #3
If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it.
This problem normally comes about because a business has spent so much time optimising their page full of keywords that when their [...]
Popularity: 64% [?]
Business Investment
Choosing an SEO Company - What to Look For When Outsourcing Your SEO?
Most businesses are now realising the need to be top of the search engines, and many now realise that search engine optimisation (SEO) is how to do it. But when it comes to choosing the right SEO company or service to optimise your site, many business struggle with what to look for.
For this reason, we’ve [...]
Popularity: 34% [?]
New Challengers
Can the Crowd Topple Google? - Me.dium Search
Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google.
After that article went live, I was contacted by the Me.dium search team who were keen to hear my thoughts on [...]
Popularity: 64% [?]
Search Engine Optimisation
Small Business SEO - The Great Equaliser
One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business.
Consider the marketing alternatives to SEO and the costs associated with achieving global exposure on TV, Radio or Newspaper?
So how [...]
Popularity: 39% [?]
