FEATURE ARTICLE
Business Tip - Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]
Popularity: unranked [?]
SEM Tips
SEM Tip - Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1
When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR).
But before I get into why click-through rates (CTR) are overrated, let’s just clarify what a CTR is. A Click-Through-Rate, or CTR, [...]
Popularity: 72% [?]
The Big Issues
Google is Search - But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]
Popularity: 100% [?]
The Battle for Search Supremacy - Google vs Microsoft - Round 2
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]
Popularity: 73% [?]
Debate
Is It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program.
The agreement, which still has to be approved by anti-trust authorities, is an $800 Million (US) deal which will see [...]
Popularity: 65% [?]
New Challengers
Can the Crowd Topple Google? - Me.dium Search
Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google.
After that article went live, I was contacted by the Me.dium search team who were keen to hear my thoughts on [...]
Popularity: 17% [?]
Search Engine Optimisation
The Battle Against Spammers - NoFollow Tag
One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]
Popularity: 32% [?]
