A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]

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There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]

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Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs.
For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance.
From the outside however, I’d like to point out that the exact makeup of Google’s algorithm is a tightly guarded trade [...]

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