SEM Tip #2
The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers.
When it comes to most marketing activities, whether it be a newspaper advertisement, television commercial or internet campaign, managers are always striving to choose marketing mediums that attract the [...]

Popularity: 38% [?]

SEM Tip #1
When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR).
But before I get into why click-through rates (CTR) are overrated, let’s just clarify what a CTR is. A Click-Through-Rate, or CTR, [...]

Popularity: 83% [?]