By Search Strategy on Jul 20, 2008 in Google | 0 Comments
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]
Popularity: 86% [?]
By Search Strategy on Jul 13, 2008 in Debate | 0 Comments
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program.
The agreement, which still has to be approved by anti-trust authorities, is an $800 Million (US) deal which will see [...]
Popularity: 76% [?]
By Search Strategy on Jul 6, 2008 in The Big Issues | 0 Comments
Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]
Popularity: 100% [?]
By Search Strategy on Jul 1, 2008 in SEM Tips | 0 Comments
SEM Tip #1
When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR).
But before I get into why click-through rates (CTR) are overrated, let’s just clarify what a CTR is. A Click-Through-Rate, or CTR, [...]
Popularity: 83% [?]
By Search Strategy on Jun 29, 2008 in Business Investment | 1 Comment
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing.
This is evident by the fact that marketing positions are down by 26% across Australia (BRW Magazine) as many businesses look to cut the fat from their advertising dollars.
But there is [...]
Popularity: 66% [?]
By Search Strategy on May 26, 2008 in The Big Issues | 1 Comment
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]
Popularity: 58% [?]
