Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google.
After that article went live, I was contacted by the Me.dium search team who were keen to hear my thoughts on [...]

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Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]

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There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]

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Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want to generate results for. Attempting to optimise for ridiculous numbers of keywords is more than [...]

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The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]

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When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in.
In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online campaigns thrive or come crashing back down to earth with an expensive thud.
As a result, getting [...]

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Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs.
For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance.
From the outside however, I’d like to point out that the exact makeup of Google’s algorithm is a tightly guarded trade [...]

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SEO Tip #01
One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag.
The keyword meta tag is embedded in the HTML code of your web page and is read by search engines during their indexing process. The keyword tag allows you to specify what [...]

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Hello and welcome to SearchStrategy.com.au. Our aim is to provide you with practical and timely advice that you can use to make informed decisions during your forays into online business and e-commerce.

SearchStrategy.com.au aims to supply you with blog topics on all facets of your internet campaigns including search engine optimisation (SEO), search engine marketing (SEM), web strategy, usability and so much more.

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