The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right?
Wrong!
But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]

Popularity: 38% [?]

With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing.
This is evident by the fact that marketing positions are down by 26% across Australia (BRW Magazine) as many businesses look to cut the fat from their advertising dollars.
But there is [...]

Popularity: 66% [?]