SEO Tip #3
If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it.
This problem normally comes about because a business has spent so much time optimising their page full of keywords that when their [...]

Popularity: 27% [?]

SEM Tip #2
The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers.
When it comes to most marketing activities, whether it be a newspaper advertisement, television commercial or internet campaign, managers are always striving to choose marketing mediums that attract the [...]

Popularity: 38% [?]

Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google.
After that article went live, I was contacted by the Me.dium search team who were keen to hear my thoughts on [...]

Popularity: 43% [?]

In the last week, a new search engine has emerged with the promise of providing the internet-searching public with an alternative to Google and the other big search providers.
The search engine, called cuil (pronounced “cool”) is an old Irish word for knowledge and is the brainchild of a former Google employee, Anna Patterson.
There are some [...]

Popularity: 50% [?]

One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]

Popularity: 52% [?]

A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]

Popularity: 86% [?]

With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program.
The agreement, which still has to be approved by anti-trust authorities, is an $800 Million (US) deal which will see [...]

Popularity: 76% [?]

Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]

Popularity: 100% [?]

There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]

Popularity: 54% [?]

Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want to generate results for. Attempting to optimise for ridiculous numbers of keywords is more than [...]

Popularity: 56% [?]