A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]

Popularity: 86% [?]

With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program.
The agreement, which still has to be approved by anti-trust authorities, is an $800 Million (US) deal which will see [...]

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There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising.
Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake organic SEO. This, however, is far from the truth.
Organic SEO and PPC programs have two very [...]

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If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google.
A few years ago, the link was well established. Google seemed to be attempting to stop its search results being flooded by spammy newcomer websites by valuing [...]

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There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over their hard earned dough.
What’s wrong with this?
 Well, the most common problem that emerges from this [...]

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When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO?
SEO stands for Search Engine Optimisation and is the process undertaken by SEO companies and individuals to optimise a website for appearance in keyword-based [...]

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SEO Tip #01
One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag.
The keyword meta tag is embedded in the HTML code of your web page and is read by search engines during their indexing process. The keyword tag allows you to specify what [...]

Popularity: 38% [?]