SEM Tip - Don’t Get Hung Up on Click-Through-Rates »

By Search Strategy on Jul 1, 2008 in SEM Tips | 0 Comments

SEM Tip #1
When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR).
But before I get into why click-through rates (CTR) are overrated, let’s just clarify what a CTR is. A Click-Through-Rate, or CTR, [...]

Popularity: 83% [?]

Google AdWords - How to Make the Most of Your Pay-Per-Click Campaigns »

By Search Strategy on Jun 1, 2008 in Search Engine Marketing | 0 Comments

Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want to generate results for. Attempting to optimise for ridiculous numbers of keywords is more than [...]

Popularity: 56% [?]