The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right?
Wrong!
But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]

Popularity: 38% [?]

One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]

Popularity: 52% [?]

There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over their hard earned dough.
What’s wrong with this?
 Well, the most common problem that emerges from this [...]

Popularity: 43% [?]

SEO Tip #01
One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag.
The keyword meta tag is embedded in the HTML code of your web page and is read by search engines during their indexing process. The keyword tag allows you to specify what [...]

Popularity: 38% [?]

Hello and welcome to SearchStrategy.com.au. Our aim is to provide you with practical and timely advice that you can use to make informed decisions during your forays into online business and e-commerce.

SearchStrategy.com.au aims to supply you with blog topics on all facets of your internet campaigns including search engine optimisation (SEO), search engine marketing (SEM), web strategy, usability and so much more.

Popularity: 27% [?]