The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right?
Wrong!
But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]

Popularity: 38% [?]

Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]

Popularity: 100% [?]

When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time and money to make sure it works.
So why is it then, that as soon as [...]

Popularity: 49% [?]

The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]

Popularity: 58% [?]