SEO Tip #3
If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it.
This problem normally comes about because a business has spent so much time optimising their page full of keywords that when their [...]

Popularity: 27% [?]

The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right?
Wrong!
But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]

Popularity: 38% [?]

One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]

Popularity: 52% [?]

With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing.
This is evident by the fact that marketing positions are down by 26% across Australia (BRW Magazine) as many businesses look to cut the fat from their advertising dollars.
But there is [...]

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There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]

Popularity: 54% [?]

When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time and money to make sure it works.
So why is it then, that as soon as [...]

Popularity: 49% [?]

When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in.
In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online campaigns thrive or come crashing back down to earth with an expensive thud.
As a result, getting [...]

Popularity: 47% [?]

If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google.
A few years ago, the link was well established. Google seemed to be attempting to stop its search results being flooded by spammy newcomer websites by valuing [...]

Popularity: 40% [?]

Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs.
For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance.
From the outside however, I’d like to point out that the exact makeup of Google’s algorithm is a tightly guarded trade [...]

Popularity: 22% [?]

There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over their hard earned dough.
What’s wrong with this?
 Well, the most common problem that emerges from this [...]

Popularity: 43% [?]