One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]

Popularity: 52% [?]

A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]

Popularity: 86% [?]

With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program.
The agreement, which still has to be approved by anti-trust authorities, is an $800 Million (US) deal which will see [...]

Popularity: 76% [?]

Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% - BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]

Popularity: 100% [?]

The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]

Popularity: 58% [?]